For those who haven’t been keeping tabs on internet based news – the U.S. is trying to pass legislation that gives them an absurd amount of power regarding websites and taking them down. Copyright holders (namely – the film industry) who feel that their work has been violated have been using lobbyists to push through [...]
It’s been said a bunch of times – You can’t manage what you can’t measure. Are you measuring? Leads coming in for your construction business need to be tracked – where are they coming from? Which sources of leads are the most profitable? Those number of those leads converting to customers also needs to be [...]
Ok, not free as in no-charge internet, but unregulated. The internet is a grounds for mass communication and the ability to share ideas freely. Part of the reason it’s so popular is that it is not censored – it opens people up to new points of view. It allows people to freely organize around an [...]
A major factor in achieving website rankings and running a successful website is to get started now. Factors such as how long a website (including it’s content) has been around, and the frequency that it is updated or added to simply can not be faked by your competition. Most companies delay investing in a website [...]
Viewing links that are rel=”nofollow” is useful not just for link building, but managing how PR is distributed through your site. The objective is to keep PR from flowing to pages that are generally worthless and/or won’t amount to anything strong enough to rank in search engines. By doing so, you allow more PR to [...]
Strangely coinciding with my Page Rank obsession (see rel=nofollow’ing tag pages), someone linked me through to an article about Page Rank Sculpting Matt Cutts put up on his blog about 2 years ago. In it he discusses how the algorithm was changed to compensate for people simply “rel=nofollow”ing every outbound link and certain pages. There [...]
I couldn’t find this anywhere else, so why not post it up. WordPress is a great platform and is fairly SEO’d, but can always be optimized. There are a few plugins that will noindex and nofollow specific pages that don’t contribute anything particularly value to anyone looking for your services, but you’re at the mercy [...]
Recently, J.C. Penney was hit by the infamous “Google Slap” for malicious SEO practices. There are methods of getting your website popular that actually are looked down upon by Google, as defined in their Link Schemes Webmaster Help section. http://searchengineland.com/new-york-times-exposes-j-c-penney-link-scheme-that-causes-plummeting-rankings-in-google-64529 There are legitimate ways of getting your website found, and there are not-so-legitimate ways of [...]
Being found at the top of Search Engines (Google, Bing, Yahoo) is the most cost effective way of marketing your business. Being found by your customers at the exact moment they are looking for your services is critical in today’s market place. Effective SEO turns your website from a brochure to a full-time sales rep [...]
Modern, well designed websites that rank in Google are the equivalent of having a 24 hour a day sales rep, being available to assist potential customers at the moment they are looking for your product or service. Every day, dozens (or hundreds – even thousands in some cases) of people in your city are researching [...]
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